Copperfield Residences is a collection of six thoughtfully designed townhomes in Vancouver.
Our objective was to brand this new development in a way that demonstrated the quality and thoughtfulness around the design of these family-oriented homes.
We delivered a complete branding and marketing package that assisted in the successful sales of all homes within two months of releasing the project.
Team
Product Owner
Web Designer
Graphic Designer
Photographers
Sales Team
Services Offered
Branding
Web Design
Print Materials Design
Signage
Photography
Creative Process
Our process began with market research and gathering the project requirements from our client.
From there, we established a viable timeline and project roadmap to suit the sales goals for this project.
Time Management
Managing internal resources using timeline requirements from the developer and sales team.
Ongoing Communication
Receiving feedback and providing consistent updates as part of our iterative internal process.
Market Research
Studying similar ongoing and upcoming projects in the area, analyzing competitive market.
Outsourcing
Coordinating, assisting, and managing recommended contractors.
Results
Custom content creation
Responsive web design
Unified branding
100% project sales
Brand Identity
Developed branding and marketing collateral while maintaining consistency in tone, messaging, and delivery.
Responsive Web Design
Created a one-page responsive website with anchored links for easy, user-friendly navigation.
Cohesive Marketing
Collaborated closely with internal and external teams to deliver a consistent and unified brand experience.
months
unit development
%
completed sales
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