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Copperfield Residences

Case Study

Copperfield Residences is a collection of six thoughtfully designed townhomes in Vancouver. 

Our objective was to brand this new development in a way that demonstrated the quality and thoughtfulness around the design of these family-oriented homes.

We delivered a complete branding and marketing package that assisted in the successful sales of all homes within two months of releasing the project.

Team

Product Owner
Web Designer
Graphic Designer
Photographers
Sales Team

Services Offered

Branding
Web Design
Print Materials Design
Signage
Photography

Creative Process

Our process began with market research and gathering the project requirements from our client.

From there, we established a viable timeline and project roadmap to suit the sales goals for this project.

Time Management

Managing internal resources using timeline requirements from the developer and sales team.

Ongoing Communication

Receiving feedback and providing consistent updates as part of our iterative internal process.

Market Research

Studying similar ongoing and upcoming projects in the area, analyzing competitive market.

Outsourcing

Coordinating, assisting, and managing recommended contractors.

Results

b

Custom content creation

Responsive web design

Unified branding

R

100% project sales

Brand Identity

Developed branding and marketing collateral while maintaining consistency in tone, messaging, and delivery.

Responsive Web Design

Created a one-page responsive website with anchored links for easy, user-friendly navigation.

Cohesive Marketing

Collaborated closely with internal and external teams to deliver a consistent and unified brand experience.

months

unit development

%

completed sales

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