crosstown

Crosstown is a six townhome development in Vancouver’s charming East Side. These new homes were designed and built to fit right into this quiet Cedar Cottage neightbourhood.

Crosstown boasts modern features, edgy and stylish interior design, and a full security system. These homes are in the selling phase and ready to welcome their new owners.

The challenge for this project was creating a brand that would show up consistently across every platform. Our team had to come up with ways of creating materials that would speak a cohesive message and maintain the intended tone throughout.

Working with the established colour palette, typefaces, and complementary design elements, we created a harmonious library of marketing materials that effectively communicated the message of this new development.

The most important factor in our design process was removing all the clutter and keeping only the most impactful elements.

Maintaining the design elements to a minimum helped us create materials that did not distract from the information presented. Moreover, this minimalistic approach helped strengthen the brand identity, helping buyers recognize it easily.